hey, you breakfast lover
A week into the new year has already passed. Nevertheless, we want to briefly review 2020 and at the same time thank you for your support and your great and appreciative feedback.
THAT WAS 2020 - THANK YOU!
One thing is for sure - 2020 has been crazy. In addition to all the negative news related to Corona, there were also many things that should be positively highlighted.
For example, numerous people have once again dealt more with the topic of regionality and sustainability and at the same time showed solidarity by buying from the farmer around the corner or supporting the small local traders. Online trading has also grown significantly in the last year - everyone could certainly see this for themselves with their own example. All things that have certainly benefited us.
Another effect was the extra free time you suddenly had. Due to the home office, most people no longer had to travel to work, meetings with friends and family could not take place at all or only rarely, events were cancelled, trips were canceled for the most part and much more. Stupid and sad on the one hand, but also new opportunities and potential for creative ideas on the other.
Why not make other muesli lovers happy with a delicious, homemade muesli???
Hello Mandel Britta!
If you carry the doer gene in you, such a question is hardly answered... that's when the preparations begin.
Pretty handy if you already run a breakfast-themed food blog that regularly shares new recipes and inspiration. Fit like A... on bucket, as the saying goes.
After a few weeks of numerous brainstorming sessions, research activities, back tests, lots of muesli tastings, design creations for labels, bags and logos, supplier searches, further taste tests, online shop development, examination of sales options, dealing with hygiene and commercial activities and and and... it was finally like this far. Our first granola product, the Mandel Britta, was ready for the big wide world of breakfast lovers.
The online shop was officially opened on August 31, 2020 and the first orders came in. That was really so incredibly exciting!!! About 4 months have passed since then and a lot has happened:
#1 The Mandel Britta is now available in small, large and sustainable packaging types.
#2 She's also had a family addition with Jana Banana, a gluten-free, vegan granola made with buckwheat and banana chips
#3 In addition to granolas, there are now also sustainable coconut shells available in the online shop.
#4 The shipping concept has been revised and has become significantly cheaper. Instead of DPD, DHL and Deutsche Post now deliver. We also offer free shipping from a purchase value of 25 EUR. There is also a delivery service for the district of Kleve and parts of the district of Wesel (Ladel-Lokal.Shop), which can deliver the goods on the same day - depending on availability, of course.
#5 Our products are now also available in brick-and-mortar stores. These include YAY-Living Conceptstore and Joto & Coco in Kleve, hübsch&heimelig and FroBro in Goch, Hebben farmer's shop in Kranenburg and Moeselaegen in Kevelaer. Very soon Auguste Luise - the pleasure friend in Neukirchen-Vluyn will be added, which we are really happy about.
#6 We now have our own small factory where our granolas are made with a lot of love and by hand.
A lot has happened. And now???
What will happen this year...? Who knows.
At least we have a rough plan. This definitely includes the expansion of our product range. In addition, we would like our products to be even more widely represented at local dealers in the region. If Corona allows it, it would also be great if there were cooperations with cafés. One thing is for sure - it definitely won't be boring.
We can already announce one little thing: starting tomorrow, the Mandel Britta will be available in a compact 350g stand-up pouch. The 280g flat bottom bag will be phased out with this.
On this way, a huge thank you again for all the support, positive feedback and appreciation in 2020. We are sure that the new year will be great and wish you all the best, all the best, and lots of health for it.